Image from YouTube.
I thought I'd transcibe Coca Cola's inane World Cup commercial 'Quest', animated to K'Naan's 'Waving Flag', to see if it makes any sense to anyone. I have seen it probably one hundred times, and the "he was rocked by strangers" part still weirds me out.
Narrated in a South African accent, I think:
"This is the story of a boy who didn't know how to celebrate, so he set off on a quest to find his own celebration. He flew like a plane. He fought against robots. He was rocked by strangers and crossed oceans. And then, after climbing mountains of celebration, tired and thirsty, the boy nearly gave up. [Cue a rock giant handing the boy a Coke bottle.] Until he realized that the only place he needed to explore was inside himself."
I like the animation, but WTF does that even mean? Watch the whole thing here.